02 February, 2010

(C) How can the businesses increase the growth of the economy?

The short answer to this question is by investing in projects with significant added value.

A thorough answer would require companies to reduce investments with low returns, especially those related to the import of inefficient pseudo-investment goods. Increasing the quality of products and services by investing in modern technology, human resources development and business-oriented RD&D departments are part of the dire needs of our economy.

One should not forget the long-term environmental effects. Apart from being investment in social prestige, the environmental friendly investments are for the benefit of all our children’s future.

To put it more plain language: It is irrational to buy unnecessary luxury cars, instead of production equipment; It is indeed commendable to place our children in top schools, however, this is not enough; The businesses should actively participate in the establishment of training and development programs with schools and universities – the professionals should be actively involved in the process of career shaping of the soon-to-be labor force. It is advantageous to invest in the development of technology rather than import outdated ones.

It is necessary to realize that long-term conservation of the environment is tantamount to survival - survival for people as human beings, as our business, as the world we know it. If the discussion about global warming holds certain empirical resistance, the discussion about the disastrous ecological "advent" oppressing all of us: customers, employees and capitalists, is soon about to be outrun by the "advent" itself.

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